Central Cottage Industries Emporium

Art forms are dying. There is a decline in the art & handicraft industry of India(this industry is the 2nd largest employer of our country).Hence, I have worked towards Reviving the traditional art & handicrafts of India.
I chose the Brand Central Cottage Industries Emporium because of it’s legacy & credibility. After my research, surveys and interviews I understood what really the problem was and what was to be done to revive the art and craft industry in India.
I have kept the entire look modern and minimalistic to cater to the new market,interact with the new audience & make it relevant.